{"id":10807,"date":"2025-01-14T08:18:09","date_gmt":"2025-01-14T00:18:09","guid":{"rendered":"https:\/\/www.dtgf.net\/?p=10807"},"modified":"2025-01-07T15:24:43","modified_gmt":"2025-01-07T07:24:43","slug":"%e6%a0%87%e5%bf%97vi%e8%ae%be%e8%ae%a1%e7%9a%84%e8%89%ba%e6%9c%af%e4%b8%8e%e5%8a%9b%e9%87%8f%ef%bc%9a%e6%89%93%e9%80%a0%e5%93%81%e7%89%8c%e4%b9%8b%e9%ad%82","status":"publish","type":"post","link":"https:\/\/www.dtgf.net\/10807.html","title":{"rendered":"\u6807\u5fd7VI\u8bbe\u8ba1\u7684\u827a\u672f\u4e0e\u529b\u91cf\uff1a\u6253\u9020\u54c1\u724c\u4e4b\u9b42"},"content":{"rendered":"

\u5728\u8fd9\u4e2a\u4fe1\u606f\u7206\u70b8\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u5bf9\u8bdd\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u4e3a\u91cd\u8981\u3002\u5982\u4f55\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u6210\u4e3a\u4f01\u4e1a\u4e9f\u5f85\u89e3\u7b54\u7684\u96be\u9898\u3002\u6807\u5fd7VI\u8bbe\u8ba1\uff08Visual Identity\uff0c\u89c6\u89c9\u8bc6\u522b\uff09\u6b63\u662f\u8fd9\u4e00\u95ee\u7b54\u7684\u5173\u952e\u6240\u5728\u3002\u5b83\u4e0d\u4ec5\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u6807\u8bc6\u6216\u56fe\u5f62\uff0c\u66f4\u662f\u4f01\u4e1a\u7684\u7075\u9b42\u548c\u6807\u8bc6\uff0c\u8574\u542b\u7740\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u3001\u7406\u5ff5\u4e0e\u6587\u5316\u3002\u6807\u5fd7\u8bbe\u8ba1\u6e17\u900f\u5728\u4f60\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u6bcf\u4e00\u6b21\u63a5\u89e6\u4e2d\uff0c\u5f71\u54cd\u7740\u4ed6\u4eec\u7684\u8ba4\u77e5\u4e0e\u60c5\u611f\uff0c\u8fd9\u4f7f\u5f97VI\u8bbe\u8ba1\u6210\u4e3a\u73b0\u4ee3\u54c1\u724c\u5efa\u8bbe\u7684\u9996\u8981\u4efb\u52a1\u3002<\/p>\n

\u6bcf\u4e2a\u54c1\u724c\u90fd\u6709\u5176\u72ec\u7279\u7684\u4e2a\u6027\u548c\u7075\u9b42\uff0c\u800c\u6807\u5fd7VI\u8bbe\u8ba1\u7684\u521d\u8877\u4fbf\u662f\u5c06\u8fd9\u4efd\u72ec\u7279\u901a\u8fc7\u89c6\u89c9\u8bed\u8a00\u4f20\u8fbe\u51fa\u6765\u3002\u6211\u4eec\u7684\u76ee\u6807\u4e0d\u4ec5\u4ec5\u662f\u5236\u4f5c\u4e00\u4e2a\u597d\u770b\u7684\u56fe\u5f62\uff0c\u66f4\u662f\u521b\u9020\u4e00\u4e2a\u80fd\u591f\u8ba9\u6d88\u8d39\u8005\u8fa8\u8bc6\u548c\u8bb0\u4f4f\u7684\u89c6\u89c9\u7b26\u53f7\u3002\u901a\u8fc7\u7edf\u4e00\u7684\u89c6\u89c9\u5143\u7d20\uff0c\u5982\u6807\u5fd7\u3001\u8272\u5f69\u3001\u5b57\u4f53\u548c\u56fe\u5f62\u7b49\uff0c\u51c6\u786e\u4f20\u8fbe\u54c1\u724c\u7684\u4e2a\u6027\u3001\u54c1\u8d28\u53ca\u4ef7\u503c\u89c2\u3002\u8fd9\u4e9b\u89c6\u89c9\u5143\u7d20\u7684\u534f\u8c03\u8fd0\u7528\uff0c\u80fd\u591f\u5728\u6f5c\u79fb\u9ed8\u5316\u4e2d\u5efa\u7acb\u8d77\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u60c5\u611f\u8fde\u63a5\uff0c\u4f7f\u54c1\u724c\u66f4\u5177\u4eb2\u548c\u529b\u4e0e\u5fe0\u8bda\u5ea6\u3002<\/p>\n

\u968f\u7740\u79d1\u6280\u7684\u8fdb\u6b65\u548c\u6d88\u8d39\u8005\u9700\u6c42\u7684\u6f14\u53d8\uff0c\u6807\u5fd7VI\u8bbe\u8ba1\u4e5f\u7ecf\u5386\u4e86\u4e00\u573a\u6df1\u8fdc\u7684\u53d8\u9769\u3002\u8fc7\u53bb\uff0c\u8bbe\u8ba1\u5f80\u5f80\u504f\u91cd\u5f62\u5f0f\u7684\u7f8e\u611f\uff0c\u800c\u5982\u4eca\u7684\u8d8b\u52bf\u66f4\u52a0\u8d8b\u5411\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u4e92\u52a8\u4e0e\u6c9f\u901a\u3002\u6570\u5b57\u5316\u6280\u672f\u7684\u8fc5\u731b\u53d1\u5c55\u4e3a\u6807\u5fd7\u8bbe\u8ba1\u6ce8\u5165\u4e86\u65b0\u7684\u6d3b\u529b\uff0c\u52a8\u6001\u6807\u5fd7\u3001\u4ea4\u4e92\u8bbe\u8ba1\u7b49\u5f62\u5f0f\u7684\u521b\u65b0\u5c42\u51fa\u4e0d\u7a77\uff0c\u8d4b\u4e88\u54c1\u724c\u4e0d\u540c\u5bfb\u5e38\u7684\u8868\u73b0\u65b9\u5f0f\u3002<\/p>\n

\u73b0\u4ee3\u6d88\u8d39\u8005\u66f4\u91cd\u89c6\u4e2a\u6027\u5316\u4e0e\u54c1\u724c\u7684\u793e\u4f1a\u8d23\u4efb\u611f\uff0c\u4ed6\u4eec\u671f\u5f85\u54c1\u724c\u5c55\u793a\u51fa\u5bf9\u73af\u5883\u548c\u793e\u4f1a\u7684\u5173\u6ce8\u3002\u56e0\u6b64\uff0cVI\u8bbe\u8ba1\u5e08\u4eec\u6b63\u9010\u6e10\u628a\u76ee\u5149\u6295\u5411\u7b80\u7ea6\u98ce\u683c\u548c\u793e\u4f1a\u70ed\u70b9\u6587\u5316\u7684\u7ed3\u5408\u3002\u4f8b\u5982\uff0c\u4e00\u4e9b\u6210\u529f\u7684\u54c1\u724c\u9009\u62e9\u91c7\u7528\u7b80\u6d01\u3001\u6e05\u65b0\u7684\u8bbe\u8ba1\u98ce\u683c\uff0c\u4ee5\u8fce\u5408\u4eba\u4eec\u5bf9\u7b80\u7ea6\u751f\u6d3b\u7684\u70ed\u7231\uff0c\u800c\u53e6\u4e00\u4e9b\u54c1\u724c\u5219\u901a\u8fc7\u6316\u6398\u591a\u5143\u6587\u5316\u80cc\u666f\uff0c\u5c55\u73b0\u5176\u4e30\u5bcc\u7684\u6587\u5316\u5185\u6db5\u4e0e\u65f6\u4ee3\u7cbe\u795e\u3002<\/p>\n

\u600e\u4e48\u505a\u597d\u6807\u5fd7VI\u8bbe\u8ba1<\/strong><\/p>\n

\u9ad8\u8d28\u91cf\u7684\u6807\u5fd7VI\u8bbe\u8ba1\u662f\u4e00\u4e2a\u7efc\u5408\u6027\u8fc7\u7a0b\uff0c\u9700\u8981\u8003\u8651\u591a\u4e2a\u56e0\u7d20\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5173\u952e\u8981\u7d20\uff0c\u5e2e\u52a9\u4f01\u4e1a\u6784\u5efa\u51fa\u66f4\u6709\u6548\u3001\u66f4\u611f\u4eba\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n

1. \u6df1\u5165\u4e86\u89e3\u54c1\u724c\u5b9a\u4f4d<\/strong><\/p>\n

\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u3001\u76ee\u6807\u53d7\u4f17\u548c\u72ec\u7279\u5356\u70b9\u662f\u8bbe\u8ba1\u7684\u9996\u8981\u57fa\u7840\u3002\u4e0e\u5176\u4fe1\u624b\u62c8\u6765\uff0c\u4e0d\u5982\u901a\u8fc7\u4e13\u4e1a\u7684\u5e02\u573a\u8c03\u7814\u548c\u6d88\u8d39\u8005\u8bbf\u8c08\u6765\u660e\u786e\u54c1\u724c\u7684\u5b9a\u4f4d\u3002<\/p>\n

2. \u521b\u610f\u4e0e\u72ec\u7279\u6027<\/strong><\/p>\n

\u4e00\u4e2a\u4f18\u79c0\u7684\u6807\u5fd7\u5e94\u5177\u5907\u72ec\u7279\u7684\u89c6\u89c9\u98ce\u683c\uff0c\u5728\u7c7b\u4f3c\u7684\u8bbe\u8ba1\u4e2d\u8131\u9896\u800c\u51fa\u3002\u540c\u65f6\uff0c\u521b\u610f\u4e0d\u80fd\u504f\u79bb\u54c1\u724c\u7684\u6838\u5fc3\u7279\u5f81\uff0c\u9700\u505a\u5230\u521b\u65b0\u4e14\u8d34\u5207\u3002<\/p>\n

3. \u7b80\u6d01\u6027<\/strong><\/p>\n

\u7b80\u7ea6\u8bbe\u8ba1\u5e38\u5e38\u66f4\u4ee4\u4eba\u96be\u5fd8\uff0c\u786e\u4fdd\u91cd\u8981\u5143\u7d20\u4e00\u76ee\u4e86\u7136\uff0c\u907f\u514d\u590d\u6742\u7684\u88c5\u9970\u3002\u54c1\u724c\u4fe1\u606f\u901a\u8fc7\u7b80\u5355\u800c\u6709\u6548\u7684\u8bbe\u8ba1\u4f20\u8fbe\u7ed9\u6d88\u8d39\u8005\uff0c\u624d\u80fd\u66f4\u5177\u76f4\u89c2\u7684\u8fa8\u8bc6\u5ea6\u3002<\/p>\n

4. \u8272\u5f69\u7684\u8fd0\u7528<\/strong><\/p>\n

\u8272\u5f69\u662f\u60c5\u611f\u8bed\u8a00\u7684\u91cd\u8981\u90e8\u5206\u3002\u4e0d\u540c\u8272\u5f69\u4f20\u9012\u51fa\u7684\u60c5\u611f\u548c\u6c1b\u56f4\u622a\u7136\u4e0d\u540c\uff0c\u54c1\u724c\u5e94\u9009\u62e9\u6070\u5f53\u7684\u8272\u5f69\u7ec4\u5408\uff0c\u4ee5\u589e\u5f3a\u54c1\u724c\u7684\u60c5\u611f\u5171\u9e23\u3002<\/p>\n

5. \u7075\u6d3b\u6027\u4e0e\u9002\u5e94\u6027<\/strong><\/p>\n

\u4e00\u4e2a\u597d\u7684\u6807\u5fd7VI\u8bbe\u8ba1\u5e94\u5f53\u5177\u5907\u7075\u6d3b\u6027\uff0c\u80fd\u591f\u5728\u4e0d\u540c\u4f20\u64ad\u5a92\u4ecb\u4e0a\u4fdd\u6301\u4e00\u81f4\u6027\u2014\u2014\u65e0\u8bba\u662f\u5728\u7eb8\u8d28\u6750\u6599\u4e0a\u8fd8\u662f\u5728\u6570\u5b57\u5e73\u53f0\u4e0a\uff0c\u5f62\u8c61\u90fd\u5e94\u5f53\u6e05\u6670\u53ef\u89c1\u3002<\/p>\n

6. \u4e13\u4e1a\u56e2\u961f\u7684\u5408\u4f5c<\/strong><\/p>\n

\u4e0e\u4e13\u4e1a\u8bbe\u8ba1\u5e08\u56e2\u961f\u5408\u4f5c\u662f\u4fdd\u969c\u8bbe\u8ba1\u8d28\u91cf\u7684\u91cd\u8981\u4e00\u73af\uff0c\u8bbe\u8ba1\u5e08\u4eec\u8fd0\u7528\u5176\u4e30\u5bcc\u7684\u7ecf\u9a8c\u4e0e\u4e13\u4e1a\u77e5\u8bc6\uff0c\u80fd\u591f\u4e3a\u54c1\u724c\u63d0\u4f9b\u66f4\u4e3a\u5177\u6709\u521b\u610f\u4e0e\u53ef\u884c\u6027\u7684\u8bbe\u8ba1\u65b9\u6848\u3002<\/p>\n

\u6807\u5fd7VI\u8bbe\u8ba1\u7684\u7075\u611f\u6e90\u6cc9\u53ef\u8c13\u4e30\u5bcc\u591a\u5f69\uff0c\u6765\u81ea\u4e8e\uff1a<\/strong><\/p>\n